Thursday, August 5, 2010

Week 1: Kicking Off the T.Reil & Error Project

"To have a great idea, have a lot of them" -Thomas Edison

My name is Todd Reily and I'm the creator of the TReil & Error project. I'm a User Experience Designer and Human Factors Engineer working in the public sector. I'm also earning a Masters from MIT's System Design & Management program. This project is associated with MudLab, a collaborative innovation group based in the SDM program.

The idea for this project came to me when I realized that my absolute passion is for understanding the problems that people have and conceptualizing new solutions for them. For me, it's more than just throwing out random ideas, but maturing them to a point where can be considered feasible form a business and technology standpoint. As part of the TReil & Error project, I'm going to post new product and service concepts every week, complete with the problem, description of the solution, and concept sketches

Quite simply, my goal here is to solve problems. Since I was a kid, running a magazine and building a mini baseball stadium, I've realized that I never get a greater satisfaction than turning a great idea into a tangible reality. If TReil & Error results in a thousand terrible ideas and one great solution that I turn into a reality... well that's completely fine with me. The point here is about playing the numbers game in search of truly innovative ideas. If nothing else, it's good practice for me as a product designer.

One last important note: One of my motivations for this project is to find people to team up to create new products and businesses. I invite your feedback, positive or negative, in the comments section. If you want to contribute or team up on an idea, please comment or write me at

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