tag:blogger.com,1999:blog-5510336452588357232.post4471943378872238708..comments2023-10-29T05:58:38.170-07:00Comments on treil + error: Idea #4: "Like Groupon for Product Design"Anonymoushttp://www.blogger.com/profile/04174779052092675094noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5510336452588357232.post-39775432988322359972010-09-08T08:46:29.076-07:002010-09-08T08:46:29.076-07:00hadn't thought of it that way, but you're ...hadn't thought of it that way, but you're spot on with the fashion industry. this model could be extremely agile and reward fast of-the-moment industries like that. great idea. <br /><br />in terms of the t-shirt model, this exactly dovetails with that. in fact, Shirt.Woot! (shirt.woot.com) does something exactly this where the design must built up a small market before the company will invest in printing. It's an optimal use of web technologies. <br /><br />the cool thing here is the alignment of the producer of the product and the consumer. the consumer takes on that "prosumer" role where they're just as motivated and invested in sales as the primary producer.Anonymoushttps://www.blogger.com/profile/04174779052092675094noreply@blogger.comtag:blogger.com,1999:blog-5510336452588357232.post-85774239202370326052010-09-07T21:50:14.201-07:002010-09-07T21:50:14.201-07:00Todd,
Huge potential; I like it. The value to a p...Todd,<br /><br />Huge potential; I like it. The value to a product developer of having a pre-assured market would take much of the risk out of developing something new. Because that risk has a cost associated with it, eliminating risk can mean that the products themselves are better-designed and come at a lower final cost to the purchaser.<br /><br />How does this dovetail with the T-Shirt model we discussed a while back - where a company posts a design online and if a sufficient number of people are interested then the company makes a run of them. Similar?<br /><br />Could this be a new avenue of innovation for fashion companies? Think of Zara's "fast fashion" model, but where people order something that hasn't even been built yet. Imagine combining this with location-based services on a cell phone timed to coincide with a popular event. Scenario: 30,000 screaming teenage girls get a text message on their iPhones at the end of a Lada Gaga concert offering to have her outfit delivered to them within 72 hours. Whoa.Matthewhttps://www.blogger.com/profile/08102524522427703397noreply@blogger.com