tag:blogger.com,1999:blog-5510336452588357232.post1030714902488106890..comments2023-10-29T05:58:38.170-07:00Comments on treil + error: Examining the Google Glass #ifihadglass CampaignAnonymoushttp://www.blogger.com/profile/04174779052092675094noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-5510336452588357232.post-29588217602786703052013-02-27T13:19:13.584-08:002013-02-27T13:19:13.584-08:00great point Karl... that's certainly been the ...great point Karl... that's certainly been the strategy of all their concept videos, and the "How It Feels" video on the Glass site is no exception. I agree that getting people to think about the first-person benefits of the glasses can result in them feeling more enthusiastic about them, but I don't believe this was the only goal. I believe it was primarily to create buzz and potentially learn from their prospective audience. Regardless of the goal, I think it was a good exercise as there are a host of benefits from the videos as well as the campaign. Anonymoushttps://www.blogger.com/profile/04174779052092675094noreply@blogger.comtag:blogger.com,1999:blog-5510336452588357232.post-26442049845358488372013-02-27T13:10:42.180-08:002013-02-27T13:10:42.180-08:00I perceived the goal of #ifihadglass to be changin...I perceived the goal of #ifihadglass to be changing the conversation about the product. The major challenge with wearable computing isn't one of functionality, it's social acceptance. When Google first rolled out Glass last year, most of the comments focused on "i'd look stupid wearing it". Rather than showing what people look like when they are wearing glass (the 3rd person perspective) it shows what it looks like to USE it (the first person perspective). It's about getting people to imagine using the product without worrying about what they look like while doing so.karlcritzhttps://www.blogger.com/profile/05642620829313851967noreply@blogger.com